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How To Make Your YouTube Videos Sound Professional

 

In a prior entry I spoke of how to record audio for video in the best way possible mainly so you can provide the cleanest specimen to an audio post-producer. Post-production is an imperative and inexpensive way of raising the production value of your video to a professional level, and one that often gets overlooked by amateurs.

Your video looks good, and while the sound is understandable and reasonably loud, your speaker doesn’t sound like the pros do on TV or in professionally produced YouTube videos. That’s because there are certain elements of post-production concerning the voice that every form of professionally broadcast media performs as a part of the audio mastering process.

Mastering audio is a necessary process involving various types of compression and equalization. Compression, sometimes utilized while initially recording the audio, is basically smoothing out the loud and soft moments of your recording in an attempt to control noticeable drops and spikes in volume. Forms of compression can also be used to increase the overall volume of the recording, which is especially helpful when a mic is poorly placed or non-existent.

Equalization is a way of modifying certain frequencies in your recording to enhance volume and clarity, and also to remove unwanted noise. Equalization shouldn’t be considered a “cure all” by any means, but it is usually the savior of poor recordings, turning something virtually unlistenable into something functional.

If you don’t know what you’re doing, it is best not to attempt to try and fix audio issues by using preset on-board effects (especially before recording). This usually results in an ultra-compressed recording which makes you sound robotic, and it only gets worse when you upload it to YouTube. Contact an audio professional for assistance, and you’ll save time, and be much happier with the final product. The small amount of money you spend will reap dividends down the road.

The next entry will deal with taking your production a step further with background music!

How To Make Your YouTube Videos Sound Good

Picture from Mic Ad #1: Mic Placement = WRONG! (unless he has another head)

I don’t need to tell you how great a medium YouTube is for promoting your business, website, or endeavor. While making your video stand out amongst the 72 hours of footage uploaded to YouTube every minute may not require a professional studio, raising your own production values will certainly help. This is especially important if these videos are a primary method of delivering your message, or are featured prominently on your website.

Recently, I worked with a client who produced promotional videos for his business which contained great content, but were hampered by poor quality audio. He appreciated the tips I shared with him, so I’ll list them here. Remember that this advice is all based around the axiom of “garbage in, garbage out.” It’s much easier to avoid mistakes before recording than dealing with them afterwards.

1. Use a mic. Using a lapel (lavalier) mic should be top priority when it comes to getting good audio. The volume of your voice needs to be nice and loud, but must never distort. To attain this, the mic needs to be properly placed; close to your mouth, but not too high, and not too low. Clip the mic where the third or fourth button on a button-down shirt would be. Make sure it has the foam (pop filter) on it, and if you’re concerned with aesthetics, run the cord through your shirt, but don’t move the mic. If your local news station is OK with the mic being visible, why shouldn’t you be?

Picture from Mic Ad #2: Mic Placement = WRONG! Unless her adam’s apple is doing the talking.

2. Record in as silent an environment as possible. I’m not talking about an Anechoic chamber here, I’m talking about a room free from common household noise, like doors opening or closing, people faintly talking, cars driving by, etc. Some seemingly external noises like “hiss” can be dealt with after the fact, but any sort of external noise severely limits professional post-production, and really makes your videos come across as amateurish. Also, it would help if the room you’re recording in is carpeted, and preferably windowless. Glass, mirrors, and hard wood floors amplify (and color) all noises, not just your voice, so avoid these environments when possible.

 

3. Be careful what power source you’re plugged into. Wonder why you’re recordings have a constant hum that you didn’t hear in the room? It’s most likely some kind of ground loop, and it could be caused by many things. First of all, check to see if your camera and/or computer is plugged into the same circuit as an air conditioner, refrigerator, or large appliance. If it is, move it until you stop hearing the noise, even if that means running an extension cord from another room. Secondly, if you’re using an external camera or laptop to record your videos, try to use it on its battery as opposed to plugging it in. Sometimes the internal workings of the recording device can be heard, and those usually are related to charging.

With these three tips in mind, you should have no problem getting a great sounding recording that can be made to sound professional through post-production. More on that in my next blog! Any questions? Leave a comment or e-mail me!

A Q&A with Dunk Murphy of Sunken Foal

Back in 2008, I stumbled on an LP called Fallen Arches by an artist named Sunken Foal while searching through Planet Mu’s excellent catalog. I was immediately fascinated by the album’s organic instrumentation combined with glitchy percussion and decidedly progressive song structures that made for an outstanding and important LP. After a little investigation, I learned the man behind the project was Dunk Murphy, an accomplished Irish producer and musician, who also has released music as part of the groups Ambulance and Natural History Museum, among others. There were only two EPs (Fermented Condiments on Mu Records and Mother of God on Acroplane Recordings) from Sunken Foal since the debut, so it’s little wonder that I was highly anticipating his newest release, Friday Syndrome Volume 1, which is available as a free download at his website, www.counstersunk.org. Dunk was kind enough to answer a few questions from me via e-mail about his music, label, and artistic approach:

First of all, as a composer and producer myself, I love the way you went about producing the material on Friday Syndrome Volume 1. What was the catalyst behind the method, and did it result in any new or exciting revelations for you?

DM: Every tune is always different – I spent a little less effort at the time of inception with this collection of tunes – my stuff in the past has been far more “composed” working with lots of chord progressions and harmonies on guitars and pianos etc. – this time out I gave myself a few hours each Friday evening to compose some short rhythmic tracks and send them on to some friends as soon as they were done – the idea was to take advantage of that thirst for studio work I get every Friday evening when I know everyone else is getting ready to go out and socialise (knowing that I should to be getting ready too but at the same time getting all annoyed that I hadn’t worked hard enough that week) 

 

On your website, it seems that the recording itself is free for download, and what you’re actually selling is merchandise to promote the record. What made you take this approach?

DM: I tried my best in the past to make a living purely from music whether it be composing for film, performing or releasing music – it all seems to be in this huge state of flux as a business now and I’m starting to think that this state of flux will continue and no one ubiquitous medium for music distribution will be settled upon – so in the meantime I wasn’t really bothered investing in one of the new distribution methods as I wanted to get the music out ASAP – it seemed to me that there was a lot of negativity from one side from people complaining about the kids pirating music, and then a lot of negativity from another side where people are attacking established record companies for selling music through the same old methods – I was thinking it could be nice for the artist to come up with a slightly different way of collecting revenue for their works and accept that it is not “business as usual”

 

There also doesn’t appear to be a label involved. Is there any specific reason why you’re self releasing this recording, are there any added benefits, and do you foresee releasing music on labels ever again?

DM: Yeah, I’d love to release music on other labels again – my last album came out on planet-mu – I think that they prefer a different side to what I do so I thought releasing this myself might be a little challenge – I’m viewing countersunk as a label and there is music to come out from other artists through the site at a later date – I’m still not sure if we’ll venture into vinyl yet – it’s all still a bit new – by self releasing, perhaps the benefits are that you get to engage with the audience in a more immediate fashion

 

How important do you find a physical object à la a CD or LP these days, and do you see yourself releasing Friday Syndrome Volume 1 this way in the future?

DM: The physical object to me is really important: hence the generative prints that we have on sale to support the release – it occurred to me that with vinyl, 250 individual sleeves could not be printed with unique artwork without a huge amount of work so the idea of the 50cm x 70cm prints came and I decided to go with it – there are a couple more volumes to the “Friday Syndrome” project to come so there might be a ‘best of’ vinyl release if there is call for it

 

I think your work is extremely textured and diverse, therefore potentially lending itself to film music. Have you ever considered doing music for film, and if an advertiser approached you about using one of your songs in a large campaign, would do it?

DM: I’ve done loads of that shit!! – ads have paid the bills indeed in the past but they take a lot of work and you really have to be dedicated – not just in terms of composition but you have to think in a business minded way – films are even more work and you really have to be involved with the team at hand – the “Friday Syndrome” stuff started out of a period where I was finishing off a couple of art film sound pieces – One of them was called “Rialto Twirlers” by director Anne Marie Barry  – I was all ‘droney-textured’ out and I needed to write some beats … sort of as a method of self therapy : )

 

The “business minded” approach you speak of seems to be a difficult trait to take on for artists such as myself, especially in today’s fluctuating and seemingly oversaturated market. Do you have any advice for composers struggling to adapt this mindset who are looking to get their music in productions such as advertising or films?

DM: Shed any kind of pride or dignity that you might still be holding on to – be prepared to “believe” in things that you otherwise wouldn’t : ) whore yourself with all your might

 

Sunken Foal’s Friday Syndrome Volume 1 is now available for free download on countersunk. Share the link, and while you’re there, buy something and support the artist.

 

Opportunities Behind the Music

I read a fairly interesting New York Times article on the “vocal producer to the stars” Kuk Harrell, who is behind some of today’s most successful pop stars. The article went on to describe his varied history in the industry, his demeanor, and exactly how he became what he is today. The most interesting part of the article, however, was about highly specialized producers, and how sounds are generated, encouraged, copied, cut, and then pasted in today’s modern recording studio.

Depending on your background, this article might be a revelation to you in many respects. I really wasn’t aware that people thought that today’s vocalists just went in to the studio and belted out a full rendition of a song, but this is apparently so. Technology gives recordists and producers the power to cut and paste the tiniest of segments from a plethora of takes into what you hear on the master. This can have a sterilizing effect on the recording, depending on the music (and you’re opinion), but it also provides a world of possibilities at the click of a mouse. It also makes recordings like this one seem even more incredible, given they all had one shot to get the whole thing right. Pretty unbelievable.

It’s very interesting to me to think of highly specialized producers in the studio getting just the right sound out of the performers, their music, or their instruments. As an artist, my recording studio experiences relied on the musicians having their material ready to go, and the engineer using his or her expertise and knowledge of their gear and studio to get the best sounds out of the instruments. In this way, I can see these types of producers being a good and bad thing. The concept takes away a lot of the artistry from the engineer, and makes the job almost purely technical, but it also provides a lot of new and exciting opportunities for individuals with very specific talents and/or training that may have been marginalized previously. So road dogs, and creative visionaries, take note. There may be a (lucrative) place for you in the studio.